HI THERE
& I’M AN ART DIRECTOR.
I make things aesthetically pleasing & I get paid for it. I also come up with cool ideas (sometimes).
Heureka, Choose Wonderfully
Life is filled with choices, and we often get lost in the process. Our story follows Anna, a young woman entering a new era of her life. She takes the leap to leave her small town and move to the big city, she soon realizes being independent comes with its challenges, however, Heureka makes it a little bit easier by helping her find the best choices for her new life.
| Agency: | McCann Prague |
|---|---|
| Advertiser: | Heureka Group |
| Brand: | Heureka Group |
| Production: | Procoma & Ad Kolektiv |
| Executive Creative Director | Martin Svetlík |
| Art Director | Yasmin Ibrahim |
| Copywriter | Daniel Knepr |
| Director | Petr Dvořak |
Nari
In a market of loud "hacks" and neon labels, NARI is the first canned honeybush drink in the Czech Republic. It’s a quiet response to a frantic wellness category.
The identity avoids the "preachy" health tropes, leaning into a "confident silence." Inspired by African landscapes and modern editorial design, the brand world is warm and minimal. By stripping away the noise, NARI stands out on the shelf as a caffeine-free sanctuary. A brand that doesn't need to convince you, because it simply is.
| Art Direction & Design: | Yasmin Ibrahim |
|---|---|
VZP
Prevence se vyplatí
Prevention Pays - Czech Health Insurance
Everyone hates being sick, yet we don’t do anything to prevent it. People tend to ignore ads that don’t offer discounts, so we decided to communicate the message in the most bold way.
Based on the style & concept of systemshop.cz, we created a variety of coupons communicating what the Czech health insurance offers to the people.
| Agency: | McCann Prague |
|---|---|
| Advertiser: | Všeobecná Zdravotní Pojišťovna |
| Brand: | Všeobecná Zdravotní Pojišťovna |
| Creative Director | Jindřich Jinoch |
| Art Director | Yasmin Ibrahim |
| Group Account Director | Peter Hermann |
🏆 Bronze Effie
Award:
Sociální, ekologický, zdravotní a
kulturní marketing
Ahead of Time
The relationship between NGP and Vodafone may not have started idyllically, but in a joint meeting we discovered that both brands are solving the same problem. Its relevance to the young.
And that's why a joint campaign was created to show young people that art can help them find answers to what's happening around them right now. In fact, the topics of sexual identity, mental health or feminism were reflected by artists long before the rest of society reached them.
| Agency: | McCann Prague |
|---|---|
| Advertiser: | Vodafone Czech Republic |
| Brand: | Vodafone |
| Production: | Procoma |
| Creative Director | Vladimír Zikmund |
| Art Director | Yasmin Ibrahim |
| Group Account Director | Lucie Srbková |
| Senior Social Media Consultant | Monika Šindelářová |
| Director | Novák+Nguyen |
| Director of Photography | Sláva Pecháček |
| Executive Producer | Alžběta Šerclová |
| Producer | Albert Franc |
🏆 Bronze
Impact Award
L’Oréal: There is No Beauty Without Science
The majority of L'Oréal Paris patents originate from female scientists. This revealed a unique blend of scientific rigor and deep, human empathy, which became the cornerstone of our approach. The "There's no beauty without science" platform brings this powerful insight to life. We put real L'Oréal Paris female scientists and their own personal experience front and center and introduced the "lab label" visual, making the invisible science visible.
By showcasing the blend of scientific excellence and genuine empathy, we aimed to build lasting trust and redefine what true beauty means for consumers and scientists alike.
| Agency: | VCCP Prague |
|---|---|
| Brand: | L’Oréal Paris |
| Creative Director | Lluis Rotger |
| Art Directors | Vy Le Lan Yasmin Ibrahim |
ARC8
Working as the marketing designer for Arc8 (Gamee) has given me the opportunity to work with an a great product (G-Bots) in a great sector (mobile games). It gave me the space to dabble in 3D (Blender) and exploring my illustrations more.
Disclaimer: the G-Bots and the games characters are designed by the games team at Gamee.
Malak
This project is my bachelor project for my Graphic Design Major
The story follows Malak, Malak is every girl going through puberty, the journey is rocky and comes with rapid and overwhelming changes. However, the journey in Malak's imagination will help us understand it in a fun, informative way. Let's join Malak on her puberty journey to understand the process!
| University | Prague City University |
|---|---|
| Program Leader: | Sean McAlorum |
| Project Advisor: | Ondrej Fucik |
| Design, illustrations & Writing: | Yasmin Ibrahim |
| Major: | BA (Hons) Graphic Design |
Here & There
A collection of freelance projects & commissioned illustrations done throughout the last 10 years. I have always had great passion for the music & raves scene, and creating visuals that communicate the emotions connected to both has always been the type of difficult puzzle that I love.
| Art Director & Graphic Designer | Yasmin Ibrahim |
|---|---|